Zitcha, Meta, Customology, The Trade Desk and more join Mumbrella Retail Marketing Summit lineup

More key speakers have been locked-in for theMumbrella Retail Marketing Summitincluding Zitcha founder Troy Townsend, consultant and former Aesop and DDB senior executive Lisa D’Amico, and Customology co-founder Mark James.

D’Amico, who was previously general manager for global marketing at Aesop and managing partner at DDB, will reveal why “beautiful retail” is what we need now and how marketing can lead it.

She asserts that beautiful businesses invest, cultivate, and nurture the organisation, its relationships, and partnerships with the same or even greater effort than it takes to create and deliver its products or services.

Because of this, these businesses stand out, delivering profit in a way that is sustainable and enduring, and marketing is key to this and can lead this change.

Customology co-founder Mark James, meanwhile, will share key-tips on leveraging first-party data and pricing brand value.

Drawing on original research on the unspoken customer, James will discuss how marketers can adapt to and thrive in the new normal of data. He’ll reveal how to retain existing high-value customers by developing a first-party data strategy through social and direct channels, and making functionality, emotional engagement, convenience and experience the cornerstones of success.

Furthermore, major partner of the Mumbrella Retail Marketing Summit, Zitcha, will share the stage with Meta and The Trade Desk to explain why retailers are the next media giants.

Co-founder Troy Townsend will be joined by The Trade Desk’s data partnerships director, Joanna Georges, and Meta client partner Phil Bonanno, to discuss the evolving retail media opportunity and explore how to build a retail media network for long term enterprise value.

The session will also look at the role media agencies can play, how to buy retail media and what the Australian industry can learn from more advanced markets.

Recently confirmed speakers join leading industry executives from brands the likes of Catch, The Iconic, UTS Mecca and more on a bumper program.

Mumbrella’s Retail Marketing Summit takes place on 23 March at The Sofitel Wentworth in Sydney.

Tickets are on sale now.