Victoria Police drive recruitment in first work from Wunderman Thompson

维多利亚警方本周推出了一个新的recruitment campaign from Wunderman Thompson, in the first piece of work seen from the partnership since the agency landed Victoria Police’s creative account in a competitive pitch process.

The campaign, ‘Made for More’, is a call to service for those in the Victorian community who know they are capable of more.

The creative captures Victoria Police’s values of inclusivity, safety, respect, and career progression with the aim of inspiring, motivating, and giving confidence to applicants by calling out the values that are core to Victoria Police.

In doing this, the campaign demonstrates the unique skills that applicants can bring to policing, essential for making Victoria a safer place.

副创意总监史蒂芬Gwee WundermanThompson said: “To connect with our audience we needed to show the rewarding nature of joining Victoria Police and the many career paths open to them beyond their first year. To attract more applicants to Victoria Police our campaign evolves in a considered and staged approach, from awareness through to conversion. With the applicant journey in mind throughout, we have shaped our communications accordingly to ensure we connect meaningfully.”

Credits

Creative Agency:Wunderman Thompson, Melbourne
Production House, MOFA:Directed by Joel Harmsworth
Sound:Squeeke Clean
Editing:ARC
Media:OMD