Suncorp the solution to bad news in new musical ad

Suncorp Bank has released a new campaign via independent agency The Hallway to launch its new brand platform.

The campaign features a song describing Suncorp’s commitment to sustainability.

The 60-second spot sees a man despondent about the news, before his friend breaks into song and describes how Suncorp is investing in a sustainable future.

Simon Lee, executive creative director at The Hallway said: “It’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices we can all make that have the potential to make a big difference, and one of those is where to put our money.

“It’s fantastic to be working with a bank that is genuinely walking the talk in many aspects of the vital move to a more sustainable world, and our campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple effect banking with Suncorp might have.”

Jess Gleeson, executive general manager, digital, customer and strategy, Suncorp Bank added: “Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world. It’s ingrained in the spirit of our organisation defining our commercial decisions and strategic choices. As consumers become so much more conscious about what they do with their money, we want to share these stories so they understand and appreciate our commitment to them, and to the planet we all share.”

The campaign is on TV, cinema, digital, social and outdoor.

Credits:

客户:Suncorp银行

EGM Digital, Customer & Strategy: Jess Gleeson

Executive Manager, Bank & Wealth Marketing: Potta Findikidis

Manager, Bank Marketing: Ben Ashtiani

Bank Marketing Lead: Cathy McLennan

Bank Content Specialist: Mio Masilungan

Bank Marketing Specialist: Kat Pope

Agency: The Hallway

Executive Creative Director: Simon Lee

Creative Directors: Jessica Thompson & Aldo Ferretto

头箍tegy: Tim Mottau

Head of Project Management: Libby Hams

Senior Account Manager: Jemma Parkin

CEO: Jules Hall

Film Production: Rabbit Content

Director: Owen Trevor

Producer: Katrina Maw

Executive Producer: Lucas Jenner

Director of Photography: Pete Eastgate

Editor: Drew Thompson Ase

Colourist: Olivier Fontenay

Online: Arc Edit

VFX: Eugene Richards

VFX Producer: Michaela Fenton

Original Music and Sound Post: Sonar Music

Composer: Jackson Milas

Musical Director: Cam Bruce

Music Engineer: Josh Pearson

Sound Designer: Andy Stewart

Sonar Executive Producer: Sophie Haydon

Endframe animations: Josh Graham, Summer Studios

Image composition and Retouching: Cream

Media: OMD
Head of media strategy: Lisa Leach

Account Director: Anna Higgins

Account Manager: Sophie Cole

Senior Media Trader: Ivy Tran

Activations Manager: Avinash Raj

Activations Account Director: Ksenia Pankratova