News

Punters distrust blogs and trust TV

TV is still the most trusted medium for information, while blogs are the least, a large scale,16-country surveyhas suggested.

The study by research house TNS included Australian consumers among its more than 27,000 participants, who were asked which source of information or recommendation they highly trusted.

Word-of-mouth narrowly beat all media channels. Friends came top with 42%, followed by TV news (41%), online news (40%) and newspapers (39%). Blogs came bottom with only around 10% of people trusting them. Don Ryan, VP of technology and media for TNS said:

“Online blogs have no real accountability. Although they may be a great source of entertainemnt and a useful source of information and reviews they are clearly highly subjective.”

The Digital World, Digital Life study also suggested that consumers now spend 29% of their leisure time online.

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