Mindshare wins Red Bull Australia media account

WPP AUNZ’s Mindshare Sydney has won a competitive pitch to handle the main media account for Red Bull Australia.

Red Bull’s Australian spend is believed to be around $6m a year and the local win follows Mindshare picking up Red Bull’s UK account.

Mindshare will take on all strategy, planning and buying for the brand, across all channels. The account will be headed by client lead, Martin Newman.

Mindshare Australasia CEO Katie Rigg-Smith, said: “It’s hard not to be excited about working with Red Bull. It is such an iconic brand that looks to use media in a unique way to drive integration into popular culture.

“The Red Bull team have been so engaging and welcoming to us and we are looking forward to the opportunity of working with them and building upon the successes they have already had in Australia.”

Mindshare account lead Martin Newman added: “We are really looking forward to developing how media can be used to amplify Red Bull’s presence in Australian culture as they continue to build the world of Red Bull going forward.’