Fabulate adds partnerships director

Australian content marketing platform, Fabulate, has appointed Lucy Ronald into the newly created position of partnerships director.

Ronald joins the business from influencer agency Born Bred Talent, where she worked closely with Fabulate as head of influencer marketing.

In the new role Ronald will be charged with further developing the platform’s relationships with creators, agencies, publishers and technology partners.

“We couldn’t be more thrilled to have Lucy join the Fabulate team at this time in this newly created role,” said Ben Gunn, chief revenue officer of Fabulate. “The past 18 months has seen explosive growth on the platform, particularly in the social space and no one knows this space better than Lucy.”

He continued: “She has a unique lens on the social world and is brilliantly positioned to help extend Fabulate’s existing relationships with creators and also with the agencies and publishing partners who are using Fabulate as their preferred social and content marketing workflow platform.”

“I am so happy to be part of Fabulate,” said Ronald. “In my previous role I saw a number of players emerge in the space aimed at connecting creators, brands and publishers and for me Fabulate was always the stand out in both tech but also in their relationships and understanding of the needs of clients and agencies.

“Working with them on things like their expansion into NZ helped me see the value the right platform can have in driving better briefs and better outcomes for creators, brands and publishers.”

Fabulatewas co-found in 2019 by former senior Nine Digital sales executives Ben Gunn and Nathan Powell, along with Toby Kennet and Sachin Singh andlast year expanded into New Zealand.