Archibald Williams elevates Kiranpreet Kaur to managing director

The founding partners of brand and customer communications agency Archibald Williams, Stuart Archibald and Bram Williams, have elevated Kiranpreet Kaur to the role of managing director.

Kaur first joined the joined the agency as a senior account director in 2016, returning in 2020 after a brief stint at CX lavender to take on the role of head of client and strategic services.

Kaur was born in Canada, but has spent most of her career in Australia, working mostly with independent agencies, including The Hallway.

An active voice in industry, through her leadership roles as well as regular commentary and interest in subjects like strategy, leadership and diversity, she has been at the forefront of market-first strategies and campaigns for clients including Citibank, Cancer Council and others.

“Anyone who works with Kiran will say she helps drive their motivation at work, no matter their role. You don’t have to be her direct report to feel like you’re part of her team. Big picture thinking isn’t just a cliché with her – it’s practical. And of course, it helps that strategy is in her DNA,” said Archibald.

“Kiran’s mastery is of balance – between empathy and discipline in her leadership, or between BAU and growth. She also easily manages the balance between old and new – respecting the wisdom of long-term experience, while being openminded to the needs, technologies and culture of new generations. She’s perfect for this position and for the future of the agency,” added Williams.

“Archibald Williams has been my second family and the place where I fell in love with strategy. The opportunity to be able to play a role in the future of the agency – from business to culture to our outputs for clients – is incredibly rewarding and energising. I’m grateful to Stu and Bram for always having given me a seat at the table and hearing me out, and for their trust in me for this opportunity. Big things are coming, and I can’t wait to grow with this shop!” Kiran added.