Uber teams up with Gelato Messina for latest promotion to spruik the ride sharing app
Ride sharing app Uber has teamed up with Gelato Messina in a new promotion delivering the fashionable cold treat to customers.
During tomorrow’s one day promotion customers in 17 cities will have the chance to try and get drivers to deliver tubs from the chain to them for the cost of $15, or for free to a friend if they sign up with a special code.
The sweet stunt follows an initiative earlier this year which saw the companydrive cats to people’s deskto raise funds and awareness for animal shelters, while the brand has also teamed up with Heineken for a promotion.
The #UberIceCream offer, which will run between 11am and 5pm, requires people to set their location and then request ‘ice cream’. Once connected, a 470ml tub of Messina will be delivered for $15.
Thanks Uber.
You had me at “unsubscribe”.
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Great stuff, but certainly not a “new promotion” they did this last year.
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Can’t help to think this would go down better in the warmer months, rather than winter…
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