TikTok ‘road trip’ in partnership with Kia Australia kicks off over the weekend
TikTok and Kia Australia are going on a ‘road trip’ in their newest partnership.
The announcement:
TikTok’s ‘Road Trip: Head to head’ is in partnership with Kia Australia to celebrate the launch of the new Kia Seltos, taking viewers on a livestreamed road trip journey with some of Australia’s top creators with a combined follower count of over 4.9 million as they go head to head in a series of entertaining challenges.
Creators will be teaming up to complete a themed challenge, stopping at locations on the way to collect items that will be used in their final challenge.
“This partnership unlocks new levels of engagement for Kia. It allows us to co-create with TikTok and be part of the most creative community in a way that’s never been done before.” Nikolas Souliotis, digital marketing manager, Kia Motors Australia
“At TikTok, we believe we are the perfect partner for brands like Kia to help them reach their desired target audience and ensure brands are top of mind for the next generation. This campaign marks a milestone for TikTok Australia being the first TikTok branded content partnership. We’re excited for our creators to reach their fans and a new audience for Kia through these engaging challenges.” Simon Bates, director – content programming, TikTok Australia, said.
A sneak peek below of what is to come:
· Saturday 12 Nov – Olan Tekkers & Claudio Fabiano will be doing the ultimate beep test with some questionable costume items. And it’s all up to the audience how quickly the beeps escalate!
· Sunday 13 Nov – Bridey Drake & Jiny Maeng will challenge the question how well do you really know your bestie? Putting all their artistic skills to the test to create a portrait of each other using a range of materials!
· Monday 14 Nov – Starr & Chebbo teaming an aspiring foodie with a pro, we know how it goes. But our foodie expert, Chebbo will be given a handicap on the day – decided by you!
· Tuesday 15 Nov – Lachy Mac & Georgia Productions will be stopping off to grab different prop items, expect all the laughs for some improv comedy like you’ve never seen before.
Each episode is 5-6pm daily from Saturday 12th November – Tuesday 15th November, 2022. The episodes will be livestreamed from TikTok Australia’s account.
Source: Adhesive PR
