SNAP INC推出了全球创意AR Studio Arcadia,可在澳大利亚购买
Snapchat的母公司Snap Inc宣布了Arcardia的推出,Arcardia是其全球创意工作室,用于品牌增强现实(AR)。
Arcadia尚未宣布执行人员和员工地点,但创意工作室准备为包括澳大利亚在内的全球客户提供服务。
折断Inc’s global head of creative strategy Jeff Miller said: “Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing for the last decade and we have seen proven results with our over 40 trusted partners and success in tools like Lens Web Builder and Creator Marketplace. By launching Arcadia, we are further cementing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing.”
该工作室旨在通过以下三种方式之一为品牌,代理商和创作者提供服务:AR工作的记录工作室,包括生产,战略和见解;基于项目的工作;和战略合作伙伴。
Arcardia将以来自多个位置的SNAP Inc和服务客户的司机运营。它与P&G Beauty,Verizon,WWE和Shake Shack建立了合作伙伴关系。