史密斯与Snapchat的合作伙伴在增强现实中推出新筹码

史密斯（Smith's）与Snapchat合作，推出了新的芯片，Double Crunch，以增强现实。

这个通告：

史密斯（Smith's）与Snapchat合作，以增强现实（AR）推出了新的Crinkle Cut Chip Double Crunch。该活动使澳大利亚的Snapchatter几乎可以试用芯片 - 最接近消费者可以通过AR品尝食物。

史密斯（Smith）在Snapchat上的广告系列使用户可以通过视频和AR格式可视化新芯片和风味的脆性，同时按大规模创建个人品牌倡导者。然后，镜头会在挑战时破裂Snapchatter的屏幕：“您能处理紧缩吗？”

The partnership will allow the brand to cut through the cluttered snack market and reach its target audience of “Crunch Cravers” – 18-34 year olds that are bold, active, politically and socially conscious, and who won’t settle for anything bland in life.

Sam O’Donnell, Senior Brand Manager said: “Our Crunch Cravers are always looking for more fun, more adventure and of course, more flavour out of life, so we connected with our community through a platform that provides them with more creativity and fun. We know our community comes to Snap to discover new experiences and products, and with this AR experience, they’re able to discover and experience the crunch of Smith’s Double Crunch like never before.”

丹尼·巴斯（Danny Bass）导演anz Snap Inc.表示：“与史密斯（Smith）合作，通过AR将其新产品系列栩栩如生，这是虚拟尝试的超级激动人心的一步。我们能够将零食的风味和密度带入生活，并仅通过使用相机来帮助消费者可视化体验。我们还知道，通过AR进行测试后，Z Gen Gen Gen的51％更有可能购买产品，这使得通过Snapchat进行此广告系列将品牌与目标受众联系起来很容易，因为我们的观众非常吻合。”

来源：不同