Nicole McInnes joins Pandora Internet Radio as marketing director

Internet radio service Pandora Internet Radio has appointed Nicole McInnes as marketing director and Taly Yaniv as advertising operations director as it continues to expand its team.

McInnes joins Pandora after nearly three years with outdoor media company AdShel, most recently as chief marketing officer. Prior to Adshel, McInnes held regional and local roles at American Express and Dell.

She said: “I am incredibly excited to be joining the Pandora team in the new year. I can’t wait to engage and deliver new products to Pandora’s passionate listeners and tell the story of the brand to a broader audience across the ANZ region as we continue to grow the business. ”

Yaniv joins the team from Pandora New York where she drove the end-to-end strategy and crafted a new vision for Pandora’s advertising operations, while Pandora marketing manager Hazel Savage will take on the role of industry relations manager.

Pandora managing director for ANZ Jane Huxley said: “The Pandora business in Australia and New Zealand is growing at an exceptionally fast rate. Our business partnership portfolio continues to expand, particularly in areas of auto and consumer electronic devices, and our registered listener base now exceeds two million across ANZ.

“We are building out our team to optimise our current offering and capitalise on new opportunities. The broad range of experience Taly and Nicole bring to the table along with Hazel’s experience in the industry will help us do that for our business partners, listeners and music stakeholders.”

Savage, McInnes and Yaniv will all be based at Pandora ANZ Sydney head office.