Havas Media senior talent drive continues with new head of client strategy and planning

Havas Media Melbourne has appointed Alastair Baker to head of client strategy and planning, in what is a newly created role.

In the new position, Baker’s central responsibility will be “championing the development of innovative work that will drive client growth”.

Baker has over a decade’s worth of experience in the local and UK market, starting his career at MEC in London in 2009, and most recently moving to Australia to take up the role of client leader at iProspect in 2019, where he led the BMW account.

Havas Media Melbourne GM, Naomi Johnston said: “We are really excited to bring Alastair’s client leadership and professionalism to the Havas Melbourne family. His experience in driving digital acceleration through smart strategy and a skillset aligned to deliver radical growth will be great assets to the Havas stable of clients. Not only that, Alastair represents the progressive cultural values that make Havas Melbourne distinctly different and an agency clients want to work with.”

他的任命,贝克说:“我激动到have joined such a progressive and dynamic agency. Havas has fantastic clients and I look forward to developing exciting solutions alongside them to deliver growth.”

Over the course of his career, Baker has also held roles at Dentsu X and Vizeum in London.

This past year has seen Havas Media Group continue a senior talent drive, which has seenFrancis Coady named as its chief marketing officer, as well asVirginia Hyland being named CEO two months afterthe acquisition of her own agency in August 2020.Former Ikon and IPG Mediabrands executiveDan Johns took on a newly created role of managing partner at Havas Media in March.

In addition,Alex Wollacott was named as performance director in a newly-created role,Michaela Aguilar’s role was expanded to head of customer experience and analytics,Danni Dimitri was promoted head of strategy, Sydney in March.