DDB的Darren Spiller表示，Gaytms获胜是对抗保守主义的斗争

Darren Spiller称，室外类别中ANZ的Gaytms运动的大奖赛胜利可以帮助改变澳大利亚的“保守银行文化”，并为世界各地的公司设定榜样。

DDB墨尔本执行创意总监的澳大利亚陪审团代表说，该活动使陪审团与陪审团结合在一起，而该品牌“生活和呼吸”的事实是差异。

“They lived the thing, it wasn’t something they put out and stepped back from, the things that were printed out had the same message on them, and then instead of taking the money from an audience that were going to go there then they donated it and they lived that dream.

“这就是目的。他们走路。”

作为执行的一部分，机器中的收据卷更改为彩虹色纸。卷通常持续一周，但这些机器中的第一个持续了两个小时。

竞争对手圣乔治银行还以其商标龙呼吸彩虹的身份在狂欢节上以死刑为主题。

But Spiller said it was the all-out execution for the ANZ machines which made them stand out, adding: “The craft for this really got it over the line, you look at what they’ve done and they lived the dream, and GAYTM is a nice bit of copy to put on top of it, I think they deserved it. ”

他说，在澳大利亚公司的保守派文化中，DDB从事的许多品牌（例如Westpac）对妇女权利和同性恋权利ANZ等事物具有进步的价值，但对此表示了承诺。

他补充说：“希望事情能使我的工作更轻松，这就是陪审团兄弟会的方式。

“One of the women on the jury from India ( senior vice president JWT Tista Sen) made an empassioned speech at the end, saying ‘In my country being gay is illegal, but I want to send a message to the world that big corporations can actually change people’s views through advertising.

“我知道这听起来几乎太高和老套了，但这就是事实。他们做到了这一点，他们为此而站了起来，如果我们落后于它，并且赢得了大奖赛，那么我们正在向世界讲述哪种行为是可以接受的，什么不是。”

戛纳的亚历克斯·海斯（Alex Hayes）