Freeview通过激烈的想法进行的新运动；任命新的营销主管，见解

Freeview Australia已发起了一项新的播出活动，与Creative House Fiertus Ideas合作制作。

‘Have You Tried Freeview?’ will rollout across Australia’s free-to-air networks, ABC, SBS, the Seven Network, Nine Network & Network 10 in the first phase of an ongoing awareness campaign that will reintroduce Australian viewers to the array of free content available on their connected TVs via Freeview.

TVC鼓励观众探索Freeview界面和内容，以访问30多个频道，以及免费的50,000次本地和国际内容。

Freeview是一项增强的HBBTV（混合广播宽带电视）服务，为澳大利亚人提供了使用国际认可的HBBTV 2.0标准在2021年4月推出的市场标准的广播和点播BVOD服务之间更整合和简化的体验。观众也可以访问Freeview在Android和iPhone设备上进行应用程序，可以随时关注。

除了新的活动外，Freeview Australia还任命Jamie Zarzycki立即生效。

Zarzycki的营销经验在娱乐和媒体上跨越了20年，包括在Fox International Channels，Fox Network Group，XYZ Entertainment，EMI和Virgin花费的时间。

FreeView澳大利亚总经理院长Deziussaid: “Since launching our new integrated HbbTV platform in April last year, Freeview has seen enviable growth in user engagement & usage, and we look forward to increasing those metrics as Australian audiences discover the world class content offering provided by Australia’s free-to-air broadcasters. More than (17 million) Australians watch FTA television every week, and broadcast video on demand (BVOD) services from the likes of ABC iview, SBS On Demand, 7plus, 9Now & 10Play enjoying a (38% increase YoY), we have an insatiable appetite for great content that Freeview can go a long way to satisfying. Bringing Jamie on board to the Freeview team has had immediate effect and we welcome his energy, ideas and thinking on how we can bring the brand to life in the short & long term and this latest campaign is just beginning”.

Zarzycki在评论他的新角色时说：“我很高兴有机会与Freeview团队和我们的频道利益相关者一起工作，以在世界一流的平台上建立的令人难以置信的强大内容，并以令人难以置信的强大内容为生。我很积极，大多数澳大利亚人将很高兴发现目前通过其连接的电视屏幕直接提供的免费高级内容的深度和广度。”