Ecostore asks adults and children to picture the future in first brand campaign
Ecostore has just launched its first brand campaign, including a TVC which asks children and adults to picture the future.
With the help of mural artist Ghost Patrol, two large-scale pieces were created to bring the adults’ and children’s thoughts to life.
DDB was the ad’s creative agency, while The Sweet Shop produced the video.
Ecostore marketing director Jemma Whiten, who took up the role in April this year after returning home to live in New Zealand, explains that the company’s vision is to create “a world where safe, sustainable, ethical products are the norm.
“Although our products have always been created with tomorrow in mind, we wanted to gain customer insight and perspective on how they perceive what their future world looks like,” says Whiten.
“It was a risky approach as we had no idea what our real talent would say, but it paid off as the adults all gave a very similar, jaded view of the world which contrasted with the kids’ optimistic and imaginative view that anything is possible,” says Damon Stapleton, DDB chief creative officer.
Credits
Client credits: ecostore
CEO: Pablo Kraus
Director of Marketing: Jemma Whiten
Head of Digital: Michael Marcinkowski
Australian Marketing Manager: Sophie Digby
Agency credits: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Rory McKechnie & Nicole Sykes
Art Director: Jake O’Driscoll
Copywriter: Sylvia Humphries
Lead Business Partner: Nikki McKelvie
Senior Business Director: Carly Pratt
Business Coordinator: Frankie Everard
Planning Director: Rupert Price
Planner: Annika Fyfe
Head of TVP: Judy Thompson
Agency Producer: Rosie Grayson
Production Company: The Sweet Shop
Director: Dylan Pharazyn
Managing Director: Fiona King
Executive Producer: Ben Dailey
DOP: Adam Luxton
Post Production: Stuart Bedford
Editor: Luke Haigh
Soundtrack/composer/Music: Composed – Max Scott
Media Company: OMD
Business Director: Jennifer Hilli
