Clare Basire appointed Sydney GM at Thrive PR + Communications

Independent agency Thrive PR + Communications has announced the appointment of Clare Basire to the role of general manager, Sydney.

Basire has spent the past three years as business director in Sydney, and with her promotion, also joins the Thrive Executive. Her new responsibilities will include spearheading the Sydney office’s operations, as well as looking after national duties including leading client experience and service.

Additionally, Basire’s appointment to the Thrive Executive will see her drive new business divisions and ensure best practice locations are implemented across all five of Thrive’s office locations.

Prior to joining Thrive, Basire held roles including account director and marketing manager at Adhesive PR, Liquid Ideas and William Murray Communications.

Over a near-20 year career in PR and communications, she’s worked across corporate, technology, FMCG, tourism, telco and lifestyle brands, and spent time in the UK and Europe. Her recent work has included brands like Cisco, LEGO, Optus, Are Media and Twitter.

Founder and managing director, Leilani Ables, said: “Clare is a results oriented communication professional who has built a reputation of fostering successful teams and delivering great results for both Thrive and other leading agencies in the UK and Australia.

“We are delighted to elevate her role with us to recognise the significant contribution she makes to our agency.”

Of her promotion, Basire said: “At Thrive PR + Communication we live every day by our definition which is to grow vigorously, flourish and be successful. This is part of our DNA and applies to our business, our team and our clients. I am delighted to take this next step with Thrive and see the company grow further.”