分解镀金笼子：创意行业的可访问性问题

“人才流失”，“卖方的就业市场”和“大辞职”描绘了创意行业当前的就业市场的严峻图片。实际上，唯一的看似阳性的更新是该行业长期以来的澳大利亚巨人的显着成就，具有讽刺意味的是，有关它们现在如何成为顾问的故事。

但是，关于行业的另一端，并不多。具体来说，有抱负的毕业生希望在代理机构中开始职业生涯。

根据澳大利亚大学报告, over 325,000 Australians graduated from University in 2020. While I may be proudly dyslexic and definitely no statistician, it doesn’t take a genius to work out that this number is probably higher in the post-pandemic world of 2021. Solder this with the fact that we’re all still working from home clearly makes it damn hard for anyone looking to break into the industry at that level.

We’re brilliant at developing campaigns to market our clients’ products and services – in fact, we’re insanely proud of it, rant on about it, and splurge thousands on posh events with MCs that make one too many uncomfortable jokes, just to congratulate each other on our successes. Having spoken to a number of university students and recent industry entrants, I can safely say that what we’re not great at is proactively promoting our own industry as a viable career path, nor at investing properly in graduate talent acquisition and training them accordingly.

没有理由我们的行业不应与大学职业博览会上的蓝芯片跨国公司，政府部门和私人公司一起。我们正在到达那里，诸如M＆C Saatchi的悉尼的“开放日”计划等倡议，但最值得注意的努力实际上是由大学领导的 - 一个很好的例子是广告顶石挑战赛（ACC）在学生处理真正的问题的地方，与真正的客户，从真实的机构一起工作，以适当地了解广告工作的感觉，同时仍在进行学习。

可能会有人才流失，但是我们在澳大利亚有足够的劳动力，可以帮助塑造该行业的未来，从而使其变得更加可持续，愉快和创新。

我们的行业是一个镀金的笼子，我们需要打破门。我们需要向年轻人表明，创意行业是一个可行的选择，它提供了庞大的学习机会，以及可以实现的实现职业。

So let’s divert our attention from the multinational agency CEO who talks about how they want long-term profitable client relationships (I mean… who doesn’t?) or the creative director demanding “bravery” after being awarded a Cannes Lions for something they briefly took part in. Let’s take a moment to think about the future of the industry and ask ourselves “Am I doing enough to inspire young people to join our industry?” The answer is, probably not.

克里斯·墨菲（Chris Murphy）是走廊的高级客户总监。