Bondi Beach and Sydney Opera House top Instagram’s most tagged Aussie landmarks for 2018

Sydney topped Instagram’s list of most tagged locations in 2018 with Bondi Beach, the Sydney Opera House and Sydney Harbour being the three most popular spots on the social media platform this year.

Melbourne however proved to be the second most popular hashtag, beaten by #love, while Australia’s top personal Instagram account were all movie and TV stars.

Actor Chris Hemsworth 22.9 million followers saw him top the list of Australians on Instagram. His birthday post in August attracted over 3.5m likes to be the most nation’s popular post for the year.

Top Australian Instagram accounts:

• Chris Hemsworth
• Hugh Jackman
• Margot Robbie
• Ruby Rose
• Miranda Kerr

Nationally, the four of the five most tagged Australian locations were in Sydney, with Melbourne’s National Gallery:

• Bondi Beach
• Sydney Opera House
• Sydney Harbour
• Darling Harbour
• National Gallery of Victoria

The top locations in each state saw a heavy focus on art galleries, with the top locations in Victoria, Tasmania and the ACT being cultural icons.

Top geotagged locations in each state/territory:

• NSW – Bondi Beach
• VIC – National Gallery of Victoria
• QLD – South Bank
• SA – Glenelg Beach
• NT – Uluṟu-Kata Tjuṯa National Park
• TAS – MONA
• ACT – National Gallery of Australia
• WA – Rottnest Island

Naomi Shepherd, Group Industry Director at Facebook and Instagram said about the lists: “Love is in the air on Instagram this year, with our global community sharing the heart emoji 14 billion times in comments, and choosing the heart-eyes as the most popular face filter in 2018.

“In Australia, #love was our most-used hashtag, reaffirming Instagram as a place to express yourself and get closer to the people and things you care about.

“Other top performers on a local level include Sydney’s iconic Bondi Beach, which ranked as the top tagged location in the country and Chris Hemsworth who has been named as the most-loved Aussie on Instagram this year.”

“Instagram has long connected people and brands with unique and creative content and we’re thrilled the platform has continued to be a positive place for the Australian community. The release of Instagram’s biggest trends of the year reveals how our people on the platform uses Instagram to connect with their favourite people and communities, share the interests they’re passionate about, and support the issues that matter the most to them.”

Top five geotagged beaches nationwide:

• Bondi Beach
• Byron Bay (Main Beach)
• Manly Beach
• Surfer’s Paradise Beach
• St Kilda Beach

Top geotagged locations in each state/territory:

• NSW – Bondi Beach
• VIC – National Gallery of Victoria
• QLD – South Bank
• SA – Glenelg Beach
• NT – Uluṟu-Kata Tjuṯa National Park
• TAS – MONA
• ACT – National Gallery of Australia
• WA – Rottnest Island