澳大利亚的乘车分享和运输业一直由优步占据主导于2012年澳大利亚市场,为澳大利亚乘车分享经济铺平了道路。但是,今年1月在2018年1月进入澳大利亚市场的挑战者品牌迪迪已经在乘坐经济中发抖。
With its marketing campaigns positioning the brand as the rideshare company where you ‘Do More and Pay Less’, how has DiDi managed to appeal to customers in the long-term and how has the brand put itself in front of the fierce competition between new entrants into the market?
In this session, hear from DiDi’s Head of Marketing Douglas Toy as he explains what role marketing has played in success, how the brand has been localised, how the brand managed to compete with Uber and Ola beyond price and how it managed to disrupt the disruptors.